Animation VoiceDemo

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Commercial VoiceDemo

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Jim Templin	Hunter Wood	Sharon Garrison	Amy Vanderoef
Bruce Elliot	Tom Anthony	Mary J McAdams	Donna Farrell
Jeff Beatty	Scott West	Robin Latiolais	Mary Jane Wilson
Matthew Fisher	Jeff Kaylor	Jayna Wallace	Mary Cone
Gary Layton	Chris Buccimboso	Helen Werst	Rose Mary Laster

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If you're new to voiceover or, if you need to brush up on your skills, before even thinking about producing a voice demo, do yourself a big favor and take Bob Michael's Voice-Over Class. Bob has one of the busiest voices in Dallas and can be heard all over the place. (He's not one of these teach only types) He has the credentials you should definitely look for in a voice coach and,  he also just happens to be one of the nicest guys in the business. You can trust him implicitly. He'll give you all you need to know about getting into the voice biz. Bob really takes the time to work with people and you'll be so glad you took his class before producing your dynamite demo as you will be so much more prepared and have a lot more experience.

 
 
 

OK  You've maybe taken some classes and you're just itching to make a voice demo for the world to hear. What's the next step?

The copy you choose is probably the most important element in the whole process. When searching for your copy, first take a look at the different styles of deliveries. As you can see there are many and you'll first want to decide which ones are right for you. Keep in mind that a total of ten pieces is plenty for a demo tape. More can easily be added in the future. So concentrate on the styles which are your forte. As well as the "nuts & bolts" announcer style of read, you need to find copy that really speaks to you. That pushes your buttons, makes you feel something, be it  Joy,  Sadness,  Anger,  Compassion,  Love,  Empathy, Excitement, Sympathy, Grief, Tenderness. If you have chosen copy and none of it evokes some emotion in you, then find some that does.     Remember, unlike an audition, this is your chance to do whatever you do best. No restrictions, no limitations.  So take the time to find copy that makes you laugh, cry or at least gets you interested in whatever it might be that you're about to share with your audience. If the listener doesn't hear some kind of emotion in your voice, she'll think you're not interested in what your saying.     Your demo is a reflection of your personality, so as well as straight announcer copy, work on finding copy that you can truly relate to. Copy that will bring out the child in you, get you hopping mad, bring tears to your eyes.     Follow this advice, and you'lll have the foundation for a dynamite voice demo.

 

Click on the above logo for just one of many interesting and very informative articles

Peter Drew has written about the voiceover business.

 

 

Once you have your copy, the next step is to rehearse and rehearse and rehearse. Record your voice on cassette as you rehearse.  If you don't have one, borrow or purchase one from Radio Shack for about $20 to $30.     You can only be objective when you can listen back to what you have been rehearsing and then you can critique the delivery, intonation, inflection, speed, etc and re-record. Then compare to the first recording. Only when you're really happy with it can you go on to the next piece of copy.    Now it's time to record in the studio and, if you have really done your homework, then you'll be able to concentrate on the feeling and delivery of each spot and not worry too much about the words, as they will be ingrained in your memory. This makes the recording session go so much more smoothly and you will be so much more relaxed and able to give the very best reads without stumbling over copy that you don't know.

 

The recording session will last about one and a half hours, during which time we'll record various takes of each spot and, with the help of my direction, you'll be surprised at how good these voice tracks will be. You'll end up with a total of maybe ten to twelve spots which I'm sure you will be happy with and feel good about. If you did your  homework, it will have been an exhilirating experience, if not you might feel that you could have done a better job on some of the reads.     Either way, now it's time for me to take these basic voice tracks and mold them into something you might not even recognise when you hear the finished demo.    I spend a long time finding just the right piece of music to complement not only the copy, but your unique interpretation of that copy. I will add other elements, like sound effects if the copy requires it. Then I will combine all the elements and process your voice, equalise it, possibly add some reverb or multi tap delay, or other effect to enhance the piece. Finally, I will audition all of the spots and place them in the order they sound best to produce your dynamite voice demo.    Below, you can listen to some "raw" voice tracks, then immediately compare the finished spot and see what a huge difference the production makes to an "unadorned" voice.

 
 

And the cost for all of this ?  A commercial demo from start to finish including a cd and cassette .	$500
Commercial & Industrial	$750

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Samples

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Voice Only	Produced	Voice Only	Produced
BMW	BMW	Batmobile	Batmobile
Jazzercise	Jazzercise	Dreamcatcher	Dreamcatcher
Upbeat Retail	Upbeat Retail	Westin	Westin
Bronco	Bronco	Lincoln LS	Lincoln LS
Multi Characters	Multi Characters	AOL	AOL
Sensual Droid	Sensual Droid	Aussie	Aussie
Sensual Foleys	Sensual Foleys	Coffee	Coffee
Southern Maid	Southern Maid	Crate & Barrel	Crate & Barrel
		Gun Control	Gun Control
SteinMart	SteinMart	Humperdinks	Humperdinks
Breast Cancer	Breast Cancer	Land's End	Land's End
PBS	PBS	Lexus	Lexus
Rubber Maid	Rubber Maid	Nortel	Nortel
		Retail w/attitude	Rado
Volvo	Volvo	Therapist	Therapist
Weight Watchers	Weight Watchers	Zales	Zales
Wal-Mart	Wal-Mart	Scraps	Scraps
North Park	North Park	Kelly Moore	Kelly Moore
Bush Baked Beans	Bush Baked Beans	Soft Soap	Soft Soap
		Amazon	Amazon

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Click above for many more Delivery Styles
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C OM M E R C I A L  STYLES OF DELIVERY

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Announcer-mostly impersonal , factual, straight-forward	Regular Sell- medium volume,normal delivery	Hard Sell- Loud volume, urgent delivery	Tag- end of commercial information line
Spokesperson-representative of the company	Testimonial - recommendation, endorsing a product	Dialogue - conversation/interaction between two or more	Half-Voice - Intimate, subtle tones, barely above a whisper
Comedic/Humorous- always good if you can make the listener laugh	Dramatic - intensity (but not necessarily volume), evocative	Character - could be someone you know or a cartoon character, movie star etc.	Dialects - regional or foreign accents. (only if you can maintain accent for at least 60 seconds)

 

I N D U S T R I A L  STYLES OF DELIVERY

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Educational-teaching,how-to, step by step instructions	Documentary - descriptive, a narrative account, painting an audio picure	Sales - just like a commercial, only longer	Promotional- highlighting particular products
Spokesperson-representative of the company	Books on Tape - narrative and also character voices.	Foreign Language - only  if you're fluent in the language	Promos -Television, Movie Trailers promoting upcoming shows.

 

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